Historically, SKLZ did much of its forecasting at a customer level, which helped with the management of several large customers, including Walmart, Big 5 Sporting Goods, and Amazon. However, as the company quickly grew, there was a glaring issue with data sharing across departments.
During weekly meetings, the sales, planning, and purchasing teams provided status updates based on their spreadsheets. The disjointed discussions hampered overall productivity and made it challenging to forecast demand accurately.
