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Home > Case Studies > Ooly

OOLY

Spreadsheets = Bad Brand Reputation

The Problem

Turning inventory is usually a good problem to have. However, the higher-than-optimal turn rate OOLY experienced led to stockouts and dissatisfied customers. It was far too common for items to be on backorder, and many people in the marketplace referred to the OOLY brand as the company that couldn’t deliver on time.
While the demand planning team attempted to lower the number of out-of-stock products, they found it challenging to accurately forecast without an appropriate forecasting tool.
The OOLY leadership team quickly decided that to fix their brand reputation, they would need to invest in a data-driven demand planning solution.

Creating Value

One of the leading causes for the significant number of stockouts was the inability to forecast product demand accurately. With the addition of Avercast, OOLY team members could import data into the platform and quickly run an analysis that would provide recommendations on the exact quantity the company should produce.
Within weeks, Avercast helped the company forecast expected demand increases and eliminated many out-of-stock issues.

Driving Next

While it wasn’t an overnight fix, OOLY’s implementation of the Avercast platform allowed the company to correct its brand reputation over the course of a year. Customers began ordering confidently from the company without fear of waiting multiple weeks to receive an item on backorder.

Raving Fan

“Before Avercast, we’d be getting a delivery in, sell it through, and be out of stock. Our image in the marketplace had become “the company that’s always on backorder.” Within a year of implementing the Avercast system, we corrected our image and almost nearly eliminated costly stockouts and optimized inventory turn”

— Matt Peters, VP of Operations

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